|Organization||Lisbon University Institute - ISCTE-IUL|
I am interested in researching the psychology of meat consumption and substitution. This includes two main focus areas: (1) how to encourage and empower consumers to adopt more plant-based diets; (2) increase understanding on the morality of meat consumption from the standpoint of psychology.
Graça, J. (2016). Towards an Integrated Approach to Food Behaviour: Meat Consumption and Substitution, From Context to Consumers. Psychology, Community & Health, 5(2), 152.
Graça, J., Calheiros, M. M., & Oliveira, A. (2016). Situating moral disengagement: Motivated reasoning in meat consumption and substitution. Personality and Individual Differences, 90, 353-364.
Graça, J., Calheiros, M. M., & Oliveira, A. (2015). Attached to meat?(Un) Willingness and intentions to adopt a more plant-based diet. Appetite, 95, 113-125.
Graça, J., Oliveira, A., & Calheiros, M. M. (2015). Meat, beyond the plate. Data-driven hypotheses for understanding consumer willingness to adopt a more plant-based diet. Appetite, 90, 80-90.
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