Funding was awarded to Garrett Broad (Fordham University), working in collaboration with the staff of the Nonhuman Rights Project (Kevin Schneider, Steven Wise, and Lauren Choplin). The purpose of this research is to explore public perceptions of legal rights for nonhuman animals and to develop strategic communication practices that advance the cause of nonhuman animal legal rights. Researchers will use a combination of qualitative focus groups and online surveys to refine and test effective advocacy messages and communication approaches.