Completed projects
We awarded pilot funding to Chris Bryant (University of Bath), Keri Szjeda, Varun Deshpande, and Nishant Parekh (The Good Food Institute) for this project. The purpose of this research is to compare the appeal of plant-based and cultured meat in …
We awarded funding to David Meyer (independent) for this study. An important part of getting people to reduce their consumption of animal products is to provide them with analogs that have a similar taste, feel, and price. Meat alternatives have …
We awarded funding to Dr. Andrew Jalil (Occidental College), Joshua Tasoff (Claremont Colleges), and Arturo Bustamante (UCLA) for this study. The purpose is to examine the effects of an awareness-raising intervention on meat consumption using individual-level food purchase data.
We awarded funding to Mercy For Animals for this project. The purpose of this research is to determine which characteristics of social media posts are associated with the highest number of impressions, to maximize the number of people reached with …
Messages to Overcome Naturalness Concerns in Clean Meat Acceptance
We awarded funding to Dr. Jo Anderson (Faunalytics), Che Green (Faunalytics), Chris Bryant (University of Bath), Kris Gasteratos (Cellular Agriculture Academic Society/Florida Atlantic University), Jamie Macfarlane (Good Food Institute/Stanford University), and Jeff Rotman (Western University) for this project. The purpose …
The Impact of New Products on Ethical Beliefs
We awarded funding to Dr. Eva Vivalt (Australian National University) and Bobbie Macdonald (Stanford University) for this project. The purpose of this research is to estimate how much people are willing to pay for cultured meat, and test whether alternative …