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Animal Advocacy Research Fund

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Completed Projects

Completed projects

A Cross-country Survey of Consumer Perception on the Appeal of Plant-based and Clean Meat in China, India, and the USA

We awarded pilot funding to Chris Bryant (University of Bath), Keri Szjeda, Varun Deshpande, and Nishant Parekh (The Good Food Institute) for this project. The purpose of this research is to compare the appeal of plant-based and cultured meat in …

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Completed Project »

Are existing plant-based chicken and burger products generally acceptable to meat-eaters and flexitarians or is more research needed to create more acceptable products?

We awarded funding to David Meyer (independent) for this study. An important part of getting people to reduce their consumption of animal products is to provide them with analogs that have a similar taste, feel, and price. Meat alternatives have …

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Completed Project »

Eating to Save the Planet: Evidence from a Randomized Controlled Trial using Individual-Level Food Purchase Data

We awarded funding to Dr. Andrew Jalil (Occidental College), Joshua Tasoff (Claremont Colleges), and Arturo Bustamante (UCLA) for this study. The purpose is to examine the effects of an awareness-raising intervention on meat consumption using individual-level food purchase data.

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Completed Project »

Increasing the effectiveness of social media for animal advocates: A replication of Mercy For Animals’ Facebook post analysis

We awarded funding to Mercy For Animals for this project. The purpose of this research is to determine which characteristics of social media posts are associated with the highest number of impressions, to maximize the number of people reached with …

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Completed Project »

Messages to Overcome Naturalness Concerns in Clean Meat Acceptance

We awarded funding to Dr. Jo Anderson (Faunalytics), Che Green (Faunalytics), Chris Bryant (University of Bath), Kris Gasteratos (Cellular Agriculture Academic Society/Florida Atlantic University), Jamie Macfarlane (Good Food Institute/Stanford University), and Jeff Rotman (Western University) for this project. The purpose …

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Completed Project »

The Impact of New Products on Ethical Beliefs

We awarded funding to Dr. Eva Vivalt (Australian National University) and Bobbie Macdonald (Stanford University) for this project. The purpose of this research is to estimate how much people are willing to pay for cultured meat, and test whether alternative …

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Completed Project »

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Completed projects

Funding rounds

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Animal Advocacy Research Fund

The Animal Advocacy Research Fund supports research that contributes to an understanding of effective animal advocacy.

  • Animal Charity Evaluators
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