We awarded funding to Stephen Eisenman, Harriet Festing (Anthropocene Alliance), and Meagan Richard (University of Illinois at Chicago) for this project. Across the United States, grassroots vegan activists are organizing local Meetups, hosting festivals, organizing chef competitions, and adopting other creative strategies to expand veganism. The researchers plan to identify the number, size and range of advocacy interventions used by these groups, and evaluate the efficacy of some of these approaches. In addition to preparing a summary report based on the findings of the proposed study, the researchers will use the lessons learned to create a Vegan Activism Toolkit and interactive webinar series for vegan activists.