We awarded funding to Ludwig Raal (Credence Institute), Angelique Lazarus (Credence Institute), Andrea Marais (University of Witwatersrand), Louise Polders (Nudge), Keri Szejda (North Mountain Consulting Group), Claire Tapscott (Credence Institute), and Jayson van der Walt (Mzansi Meat Co.) for this research. The purpose of this project is to provide insights into consumer acceptance of cell-cultured and plant-based meat in South Africa.