• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Animal Advocacy Research Fund

  • Resources for Applicants
  • Application Information
  • Funded Projects
    • All Funded Projects
    • Completed Projects
  • Focus Areas
    • Focus Areas
    • Intervention Research
Apply

“Give Up Meat? But I Need the Protein!” Strengthening Animal Advocacy by Targeting Attitudes Toward Dietary Protein

Funding round 7

We awarded funding to Dr. Matthew Ruby (La Trobe University), Dr. A. Janet Tomiyama (University of California, Los Angeles), Daniel L. Rosenfeld (University of California, Los Angeles), and Dr. Jared Piazza (Lancaster University) for this study. This project will examine two questions: first, does grappling with the moral conflict of eating meat cause people to value a high-protein diet? And second, how should animal advocates present messages about protein in order to motivate people to reduce their meat intake? The goal is to provide animal advocates with an evidence-based strategy for utilizing attitudes toward protein in order to motivate people to reduce their meat intake.

Category iconRound 7

Primary Sidebar

Search

Funding outcome

Completed projects

Funding rounds

  • Round 1
  • Round 2
  • Round 3
  • Round 4
  • Round 5
  • Round 6
  • Round 7
  • Round 8
Ready to start your research?

Read about the funding process and submit your application.

Apply Here

Footer

Animal Advocacy Research Fund

The Animal Advocacy Research Fund supports research that contributes to an understanding of effective animal advocacy.

  • Animal Charity Evaluators
  • 440 N Barranca Ave #3480
  • Covina, CA 91723
  • United States

+1-619-363-1402

contact@animalcharityevaluators.org

Sitemap

  • Home
  • Resources for Applicants
  • Application Information
  • Funded Projects
  • Focus Areas

Newsletter

Get the latest news and announcements straight to your inbox.

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Copyright © 2023 Animal Charity Evaluators. Privacy Policy & Terms of Use

We use cookies to provide necessary site functionality and help us understand how you use our website. By continuing to use this site, you agree to our privacy policy.
ACCEPT READ POLICY
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT