Are existing plant-based chicken and burger products generally acceptable to meat-eaters and flexitarians or is more research needed to create more acceptable products?

We awarded funding to David Meyer (independent) for this study. An important part of getting people to reduce their consumption of animal products is to provide them with analogs that have a similar taste, feel, and price. Meat alternatives have been shown to reduce perceived barriers in transitioning to a plant-based diet. This research will test plant-based chicken and hamburgers with meat-eating consumers and determine how these products rate.