We awarded funding to Mercy For Animals for this project. The purpose of this research is to determine which characteristics of social media posts are
Read more »Examining the effects of moral blame in campaigns promoting veganism
We awarded funding to Dr. Michal Reifen Tagar (Interdisciplinary Center Herzliya), Deborah Shulman (Interdisciplinary Center Herzliya), and Mor
Read more »Messages to Overcome Naturalness Concerns in Clean Meat Acceptance
We awarded funding to Dr. Jo Anderson (Faunalytics), Che Green (Faunalytics), Chris Bryant (University of Bath), Kris Gasteratos (Cellular Agriculture
Read more »Nudging for good: An experimental analysis of moral aversion to the consumption of animal products
We awarded funding to Dr. Lisa Kramer (University of Toronto), Dr. Nicola Lacetera (University of Toronto), and Dr. Matthew Feinberg (University of
Read more »The price of moral values: Motivated beliefs, selective search, and food consumption
We awarded funding to Dr. Joshua Tasoff (Claremont Graduate University), Dr. Emiliano Huet-Vaughn (Middlebury College), and Dr. Eva Vivalt (Australian
Read more »How do conventional and confrontational animal advocacy campaigns influence personal and political mobilization?
We awarded funding to Dr. Emma Thomas (Flinders University), Dr. Winnifred Louis (University of Queensland), Dr. Catherine Amiot (Université du Québec
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